When Is It Time For Professional Program Management? | Affiliate Program Management

On this episode of the Rick Magennis Show, Rick welcomes Anthony DiFranco from AvantLink. Anthony is a part of the enterprise sales team but has relationships with his clients even after they sign up for AvantLink. They have a discussion about why brands may give up on their affiliate program and when it is time to hire a professional affiliate management agency. Also discussed is why relationships are so important, especially in affiliate marketing.