F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive'

Kevin is joined by Director of Media Rights at Formula One Ian Holmes to discuss the renewed three-year U.S. media-rights deal with ESPN, the market strategy targeting specific demographics, and the creation of the popular Netflix show ‘Drive to Survive’ and its upcoming season. Host: Kevin Clark Guest: Ian Holmes Associate Producer: Erika Cervantes Learn more about your ad choices. Visit podcastchoices.com/adchoices