261: Growing your sales: what you must know first

I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next. What You’ll Learn in This Episode: Why acquiring customers is the first (and most expensive) thing to learn How to calculate your true Customer Acquisition Cost Why customer retention is your path to profitability The one Shopify metric that will tell you to shift gears How to find your “sweet spot” for growth   RELATED LINKS: How Melissa reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/ Do you even know what it costs to get a new customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ The piece of the puzzle you’ve been missing https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now