65. Makers and designers: formula for growth
The Ecommerce Roadmap - A podcast by Susan Bradley: E-commerce Expert - Tuesdays
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Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she’s been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website. Here’s the part of the story you’ll love: Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine. In fact, she’s created a process that made room for her to work from the beach four days a week! I asked Joanne to share her “formula” with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you’ve been craving! See Joanne here: https://steelpony.com