88. Strategies for a "winning" in-person event

Often I’ll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there’s so much you can do to set yourself up for success at the event, and beyond, but there’s no handbook! When I heard how Candice Kincaid (she’s a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you Listen in, and you’ll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed!   Candice’s list: Create a simple way to get people to sign up for your email list - follow up with a flow just for them Ask all Buyers if they will “accept marketing” - follow up with a welcome series/second-order flow Invite your current customers to the event Ask the event organizer for free tickets you can use to promote the event Ask the event organizer if they would feature your business in their promotions Have a strategy for handing out contact info (cards, magnets, pens) Offer a broad selection of product to buy on site Offer to ship large items free of charge as a show special Set up a review request for POS sales Promote on social media before and during the event