S11E2: Branding, Bedding, and Wellness Innovation with Ariel Kaye, Founder of Parachute

In this episode of The Room Podcast, we sit down with Ariel Kaye, the founder of Parachute, a brand known for elevating the home essentials industry with a focus on comfort and wellness. Ariel shares her journey from a creative upbringing to her path through advertising, where she discovered her passion for building brands, eventually leading to the founding of Parachute. Join us as we dive into how Parachute taps into the wellness movement by focusing on the importance of sleep and home comfort. We explore the company's core product—bedding— and why it resonated with consumers looking for better home essentials. Ariel also shares insights on creating a brand from scratch while disrupting a market, the importance of consumer insights and communication in building a business, and the ups and downs of running a business while raising a family.