Special Season: Inside Summit 2024 The Future of DTC ft. Nik Sharma, Coterie, De Soi, and TYB

In this episode, we dive into the Future of DTC panel from this summer’s Inside Summit. This panel was moderated by our very own Claudia Laurie, who is also the founder of Prive, a leading eCommerce billing platform. In this discussion, the panelists explore the future of DTC, how to build authentic brand communities, building a celebrity brand, challenges and opportunities around customer acquisition and retention, and advice for brand founders and builders. This conversation includes an incredible mix of perspectives from leading brands, agencies, and tech partners. Our panelists included: Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the founder and CEO of Sharma Brands, where clients include Feastables, Jolie, Milk Bar, Everlane and more. Outside of Sharma Brands, Nik writes a newsletter to 50,000 investors, founders, and marketers and is also the co-host of Limited Supply, an award-winning marketing podcast.  Scout Brisson is the CEO of De Soi, a line of sparkling non-alcoholic apéritifs, co-founded by Katy Perry and Morgan McLachlan. Scout's professional journey spans over seven years in management consulting at McKinsey, and venture capital at M13.In 2020, Scout co-founded better-for-you CPG brand, DEUX, innovating a functional alternative with edible cookie dough.  Marissa Steinmetz is an accomplished digital product leader with 13+ years of eCcommerce and omnichannel expertise. She is currently the Head of Digital Product, eCommerce at Coterie and has spent her career helping well-known brands and businesses transform their digital enterprises, including Moda Operandi, Pernod Ricard, Drunk Elephant, and Target. Breana Teubner is COO of TYB, a community rewards platform with customers like Glossier, Urban Outfitters, JuneShine, and Rare Beauty. Prior to TYB, she helped scale Skillz, the first pay-to-earn gaming platform to go public - and was an executive at Walmart and Gap. She is an LP in two early-stage funds, Let’s Open the Door!