It Took 34 Years to Create This and It’s My Best Work Yet

This is an episode like no other. It’s launch day for Mike’s new book and you can hear the excitement in his voice! Proclaiming with a smile that this book took 34 years to write, he remarks how odd it sounded hearing these words come out of his mouth in a recent interview: “This is my very best book.” Unprepared for the interviewer’s follow-up asking why he felt this way, Mike gave this unrehearsed, honest answer: “With no disrespect to Sales Management. Simplified. (because that’s the book that positioned me to do all of this work helping sales executives and front-line sales managers), the reality is I’ve basically worked nonstop for eight years and have had the opportunity to speak with, coach, and consult countless sales leaders on five continents. I learned a ton and with this new book I was able to distill my writing down to the bare essentials and include only what is absolutely necessary for sales management success. The First-Time Manager: Sales is my best book because all of this experience provided absolute proof of what works and what doesn’t when it comes to leading sales teams, creating healthy, high-performance cultures, and driving sales results.” While the publisher asked Mike to write The First-Time Manager: Sales for newer and first-time leaders as part of a series, the truth is that according to executives who have read it, this book is the perfect resource whether… you lead a sales team... you lead managers who lead sales teams... you're a senior executive over sales executives... you support sales leaders... you are an individual contributor salesperson considering or aspiring to a management role...   Tune in for more of the backstory of why Mike wrote the book, why it’s his shortest and favorite book yet, and what you can expect reading/listening to it. Grab your printed, Kindle, or Audible copy HERE. For a sneak peek at what your sales leader colleague’s had to say after reading an advance copy, and for the contents, introduction and a sample chapter, click HERE.