Account-based marketing for strategic account management

COVID has been a huge accelerator of digital marketing generally and account-based marketing specifically. In this episode, three experts in both strategic account management and marketing talk about how ABM is quickly becoming central to companies’ engagement model for their largest and most complex accounts. Guests are Dominique Côté (Cosawi), Kate Burda (Kate Burda & Company) and Jerry Alderman (Valkre).