Customer Advisory Boards: Strengthening Strategic Relationships With Betsy Westhafer

Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group leader Betsy Westhafer found her forte when she realized that Customer Advisory Boards were her strongest suit. She sits with Denise Freier to tap into the undeniable power of the Customer Advisory Boards. She talks about how she started in the field and became so passionate about CABs. Learn more as Betsy shares with us the best practices for designing strategic CABs and the pitfalls to avoid in executing them.