The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes

How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it. If you are new to strategic account management, you will quickly realize that the principles and experiences Richard and David share in the podcast and their book apply to any company and newly appointed SAM Program Leader.