Understanding your customer by understanding yourself: An interview with the CEO of Birkman International

SAMA CEO Denise Freier sits down with Sharon Birkman, CEO of Birkman International, the behavioral and occupational assessment company. They discuss how Birkman's methodology for measuring personality can help SAMs achieve higher performance by giving them a better understanding of interpersonal dynamics affecting their interactions with their teams and their customers. Sharon Birkman's new book is called "Creatures of Contact: Why You Need More Than Just a Personality Test."