Interview with Jeff Pearce (TOM & Elite Student) - SMS089

At the Savvy Musician Academy (SMA), we have musicians and bands of all kinds and different genres. One of the interesting genres is ambient instrumental music, and our special guest in this episode is a prolific recording artist who’s released 15 albums of his ambient guitar music! Jeff Pearce’s last album debuted at No. 2 on the Billboard New Age sales chart, and he credits what he learned from SMA—became a student in 2016—for helping him achieve his results. In this interview, Jeff shares his recording experience and learned insights that are helping him to continue to build his own musical empire online. Enjoy! Key Points From This Episode: Different approaches to guitar Before the internet First impressions of SMA Audience discovery The extensiveness of The Online Musician Program The importance of enjoying your own genre Targeting your super fans The demand for physical merchandise Updating the course Tweetables: “(The Online Musician) really changed how I approached not only what I was doing in a marketing sense, but also what I was doing as far as audience discovery.” - @jeffpearcemusic [0:15:35] “The course… takes a serious amount of time.” - @jeffpearcemusic [0:16:09] “Google is a search engine, Facebook is a share engine.” - @metalmotivation [0:17:04] “(The Online Musician) challenged a kind of long-held belief that I kind of knew what my audience was.” - @jeffpearcemusic [0:18:46] “You’re not looking for millions and millions of just generic listeners. You’re looking for the superfans. You’re looking for a smaller community of dedicated people who really are invested in this form of music. With that and with that alone, someone can sustain their livelihood.” - @metalmotivation [0:28:50] “My second-most recent album, the one that was released in the fall of 2019, it debuted at number two on the Billboard New Age sales chart. I’m completely convinced it was because of what I’ve learned through Savvy Musician Academy and the courses.” - @jeffpearcemusic [0:32:24] “What Leah does with her courses that other people don’t is that she goes back and updates them.” - @jeffpearcemusic [0:33:03] Links Mentioned in Today’s Episode: The Online Musician 3.0 — https://explodeyourfanbase.com Jeff Pearce (TOM & Elite Student) — https://www.facebook.com/jeffpearcemusic/ Book a Call With Us — http://www.CallSMA.com Inner Circle Membership — http://savvymusicianacademy.com/innercircle