Sister Brand Follow-Up - SMS085

Continuing last weeks episode on Leah’s new sister brand product, Mythologie Candles, Leah and C.J. go further in depth analyzing the details of how she achieved what she called “a million dollar day.” Listen to find out what she means by that. It would be great if you could live off of selling your music alone, but these days anything you can do to earn an income as an independent artist should be explored. Take your understanding of creating a sister brand to the next level in this week’s episode of The Savvy Musician Show.  Key Points From This Episode: Principles trump tactics Minimum Viable Product Gauging interest in your product Tapping into an existing culture Creating a seed audience Hashtags and DM’s on Instagram Doing a pre-launch/Bootstrapping Running an opt-in ad What is a million dollar day? Sharing content related to your culture to build an audience Thinking Big Tweetables: “Principles trump tactics.” - @LEAHthemusic [0:04:48] “If you can’t create culture, tap into an existing one.” - @LEAHthemusic [0:15:26] “Hashtags help a lot on Instagram, using hashtags that people are interested in.” - @LEAHthemusic [0:15:33] “I would personally DM them, thank them for following me… And the fact that there’s DMs happening, Instagram will now show your stuff in their feed more often because there’s been interaction.” - @LEAHthemusic [0:17:59] “It’s called bootstrapping. You hold a pre-launch and however much people buy, there's your capital to get the manufacturing done.” - @LEAHthemusic [0:19:04] “You got to wonder why people rush headlong into dismissing something that successful. Is it because they’re scared that there’s work involved?” - @metalmotivation [0:30:05] “We look ridiculous dressed up in excuses.” - @metalmotivation [0:30:22] “However big you think you're thinking, it’s not big enough and you can’t be afraid to engage in limitless thinking, you can’t. The more limited you are in your thinking, the more limited will be your results.” - @metalmotivation [0:31:32] Links Mentioned in Today’s Episode: Mythologie Candle Co. — https://www.facebook.com/mythologiecandleco/ Book a Call With Us — http://www.CallSMA.com Lora Hodges (Elite Student) — https://www.facebook.com/lorussmusic Inner Circle Membership — http://savvymusicianacademy.com/innercircle