How Lamassu Leads Dominate the Art of Cold Calling | Scott Morse

In this episode, Scott Morris from Lamassu Leads unpacks the ins and outs of transforming the real estate industry through expert outbound cold calling. He shares how his team managed to make a staggering 59 million calls last year, thanks to their rigorous training programs and a well-oiled operational base in Colombia. Scott dives deep into the unique belief system at Lamassu Leads, emphasizing how they prioritize quality over quantity in lead generation. He also discusses the role of AI in refining training methods and how adapting swiftly to market conditions is key to staying ahead. Moreover, Scott highlights effective sales tactics and the critical role of diverse marketing strategies in maximizing lead conversion rates. This chat is all about the power of specialized knowledge, strategic partnerships, and innovative approaches in making cold calling a dynamic tool for real estate success. — Thank you to Lamassu Leads for sponsoring today’s episode. Go to www.lamassuleads.com — Connect with Scott! Instagram - @lamassuleads Website - https://bio.scottmorse.com/home — The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After graduating from UCLA in 2003 with an English degree, Justin went directly into business for himself. He has never had a W-2 job. In 2005 he got into real estate by co-founding a brokerage in the Northern California area. Quickly he realized that being a realtor was not for him. In 2007 he got into real estate investing full time. 16 years later, Justin has flipped well over 2600 properties, accumulated millions in rental properties, and is an active investor to this day. His success in real estate led him to start The Science Of Flipping podcast and education company, where he has coached and mentored over one thousand aspiring and active investors.  He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:  “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)  “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)  “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)