FTA - The Godfather of Influence, Dr. Robert Cialdini
The Science of Success - A podcast by Matt Bodnar
Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, and his latest book Pre-Suasion: A Revolutionary Way To Influence and Persuade and he is currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.
