Anna Gerber on playful storytelling, channeling Sylvia Beach and bringing creatives together

Featuring: what Anna learned from Sylvia Beach and carried into her life; her first taste of creative freedom; having a visual memory; how mistakes are positive; her first book All Messed Up; bringing artists and designers together; creating the publisher Visual Editions and the visually astounding books that were published; writing a love letter to Jonathan Safran Foer; pushing the boundaries of what a book can be; reader out-louders at V&A; storytelling in Ace hotels and live experiences; working with Google Creative Lab; playing with the familiar and not familiar; using technology as a tool to tell stories in a way that’s delightful; meeting audiences where they are already; looking at scent, and working with The Institute for Art and Olfaction in Los Angeles.