730: Len Herstein - Being Vigilant Will Keep Your Business Relevant and Thriving for Long-Term Success

Is your business ready for what’s around the corner or even to meet whatever challenges you face today? Being vigilant and not falling into the trap of complacency is the key to meeting challenges when they arise. Len Herstein is a brand strategist, speaker, and CEO & President of ManageCamp. He’s also the author of Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. He’s also in law enforcement.    After years of branding and life experience, Len decided to give back and become part of the law enforcement community to help this world become a better place. His book is relevant today because he talks about parallels of life, law enforcement, and business. He shares how being prepared and vigilant will not only prevent us from falling into the trap of complacency, but it will help us have a plan to fall back on when change and upheaval make things difficult. We have a heartfelt conversation about how to look beyond the mark and have a fallback plan.   We talk about the trap of complacency and how it can kill a business or put us in mortal danger. Len shares about the importance of vigilance and being ready and prepared when things get tough. It’s easy to slip into complacency and overconfidence when things are going well, but turmoil and chaos invite vigilance. We talk about the importance of preparedness and optimism for entrepreneurs and how vital the decision-making process can be. We talk about the difference between projecting vigilance and projecting vulnerability and so many more lessons of life, business, and law enforcement.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Len Herstein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Len Herstein Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. Brand ManageCamp Len Herstein LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.