752: Howie Zales - Livestreaming One of the Hottest Trends to Market Your Business

Livestreaming is currently one of the hottest ways to market your business or launch a new book. I’m super excited to talk to a broadcast expert who has become a Livestream expert and serial entrepreneur. Howie Zales is an Emmy award-winning camera operator who has turned his passion for television broadcasting into several entrepreneurial endeavors. He founded HJZ Productions, a multi-million dollar provider of top broadcasting talent.    He also founded Viridity Entertainment Services, which offers best in class, broadcast-quality livestreams of interviews, sports, and even religious services. He is the host of The Unexpected Entrepreneur Podcast, the man behind the HZ Broadcast Sports Course, and a livestream expert. We get to talk about how livestreaming can grow your audience. Howie shares intelligent ways to create audience engagement during a livestream. He also has tips for creating sales in real-time by offering a discount and having a buy button in the chat stream.   We learn how livestream can be cost-effective. We learn a bit about the broadcast quality software that Howie uses and why he also directs his streams to the cloud using a CDN for convenient on-demand replays. Howie shares some technical tips like being plugged in and having fast upload speeds. We also talk about camera shots, using graphics, and the importance of keeping the camera moving. We also learn an expert tip on driving traffic to a stream on a website you own from social media instead of hosting on the social platform. This is an informative interview on a beneficial and timely topic.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Howie Zales thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Howie Zales Viridity Entertainment Services HJZ Productions HZ Broadcast Sports Course Howard Zales LinkedIn Howie Zales Instagram Howie Zales Facebook vMix Brian Fanzo Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.