754: Celinne Da Costa - Untangling Brand Storytelling

If you’ve heard that you need to tell a story to engage your audience and potential clients, you’re not alone. Brand storytelling seems to be very top of mind these days. That’s why I’m excited to have Celinne Da Costa on the show today. Celinne is a storytelling and personal branding expert. She helps high-profile entrepreneurs become better leaders through irresistible stories and creating influential brands. She was born in Rome, lived in suburban America, and earned a communication degree from the University of Pennsylvania, before working in New York.   She now travels the world making human connections, sharing her stories, and helping others with branding and finding and telling their stories. We dive into how storytelling is different for a personal brand. Celinne talks about why it’s important to understand the why of your business story. Why is it essential to your business? What can it do for your business? We also talk about how storytelling is in our DNA as one of our most ancient forms of communication. Being able to tell your story well can engage your listeners and evoke emotion. We talk about how many entrepreneurs get tripped up trying to flesh out their stories. You want to create a story that’s part of your personal brand that makes people love you. Celinne has a four-step process for creating and sharing an irresistible story. We talk about the process, including unlocking what’s holding you back, embodiment, design of the story, and structure. We also talk about branding, micro and macro levels, and the importance of relationship building and human connection.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Celinne Da Costa thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Celinne Da Costa Celinne Da Costa Instagram The Art of Being Human: The Nomad's Oasis If Hearts Could Talk: A Guide And Journal To Happiness, Mindfulness, and Self-Compassion Celinne Da Costa Forbes 3 Reasons Why Brand Storytelling Is The Future Of Marketing An Unconventional Approach to Human Connection | Celinne Da Costa | TEDxUPM   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.