773: Kent Vanho - Solving Business Challenges Using Data

Data is the not-so-secret tool to understand your target audience, the messaging that resonates with them, and how to find them. Executive coach Kent Vanho is here today to talk about how data can be used to scale a business, solve challenges, and make your marketing leakproof. He’s developed a proven sales process, system, and machine that can drive client businesses to multi-six and seven-figure businesses. Kent left the corporate world after 17 years at Cisco. He then scaled his consulting firm to over $624,000 in annual recurring revenue. It only took him three months using his systems and strategies that we talk about today.   He is now on a mission to help other coaches, consultants, and service-based businesses scale beyond what they thought was possible. He teaches using systems and strategies that free up time and space for the important stuff. Some people think they don’t like numbers and data and all the tedious analysis, but Kent says that some tools and platforms can help gather and analyze the data. We can do the work once and reap the rewards for a long time. He even refers to a data-driven business as leakproof marketing.   We go over what a data-driven business is and the importance of quantifying a problem to solve business challenges. Data is so helpful with decision-making. We may leverage our instinct to point us in the right direction, but the data confirms the direction we need to go. We talk about making sure your message resonates and starting with the proper foundation. When you have a system that collects feedback, you’ll understand whether your message is working and see what your ideal customers tell you. Data can be a gold mine for making decisions, identifying customers, developing messaging that resonates, and getting noticed by those perfect customers.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Kent Vanho thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Alpha Coast Kent Vanho LinkedIn Kent Vanho Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.