786: Rob and Kennedy – Become an Email Marketing Hero

Maybe, like me, you have a love-hate relationship with email marketing, and yet as a small business owner, you acknowledge the importance of marketing emails. In this conversation with Rob and Kennedy, founders of EmailMarketingHeroes.com, we discuss how to make more sales and grow your business by sending out more emails…that people actually love receiving! In our discussion, we talk about the power of email marketing to build genuine relationships, the power of consistency, and the power of understanding what your customers really want to hear.    You might know Rob and Kennedy as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform Response Suite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as they call it in the US). Rob and Kennedy have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses.    And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Rob and Kenndy, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – Rob and Kennedy on Twitter (@RobAndKennedy) EmailMarketingHeros.com The Email Marketing Show Podcast ClickTricks – 12 Creative Ways to Get More Clicks with the Next Email You Send Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.