790: Karen Grill – The Positive Side of Persuasion

Ultimately, all business is about persuasion – persuading someone to choose your services, persuading someone to buy from you, etc. In fact, relationship-building in general is a form of persuasion. But persuasion does not have to be manipulative.  Rather, as today’s guest Karen Grill tells us, persuasion strategies allow us, as business owners, to effectively describe what our business offers, so that potential clients can see our products and services as solutions to their problems. As Karen says, “If you really believe in your product or service, you should be wanting to tell everybody what you do and how you can help them.” In this episode, Karen and I discuss the positive side of persuasion in business, and Karen teaches us the 8 Persuasion Levers.   Karen Grill is a Business Coach & Certified Persuasion Strategist.  Having started her first online business over 14 years ago, she knows the struggles of entrepreneurs and has created strategies to help businesses produce stellar results. She helps business owners unleash the power of persuasion to optimize their offers, funnels and emails so they can multiply their income and their impact.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Karen Grill, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – KarenGrill.com Karen Grill on LinkedIn (in/KarenGrill1) Karen Grill on Facebook (@KarenGrillPage) Karen Grill on Twitter (@Karen_Grill) Karen Grill on Instagram (@KarenGrill) Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.