873: Anthony Trucks – The Challenges When Where You End Up is Very Different Than Where You Started

One of the things that intrigues me about the journey of success and being a high achiever is the internal challenges, often unexpected, that we face when where we end up in life is very different than where we started. In today’s episode, I talk with Anthony Trucks about his personal journey of transforming his identity and overcoming challenges. Anthony shares his own experience of feeling stuck between his current and desired selves, what he calls the "identity gap." He emphasizes the need to tap into something deeper and darker than positivity alone to overcome obstacles. Anthony offers valuable insights on changing your mindset, beliefs, and habits to achieve your goals. Join us as we discuss how to make an identity shift and bridge the gap between where you are and where you want to be. This conversation will inspire you to transform your identity and reach success beyond your expectations. Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Author, Shift Coach and Entrepreneur. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible. As a speaker, identity shift coach, and founder of "Dark Work" and creator of the "Dark Work Experience" Anthony teaches people how to access the power of their identity, tap into their full potential, and Make Shift Happen! And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com.  Anthony Trucks, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.   Guest Contact – AnthonyTrucks.com Identity Shift: Upgrade How You Operate to Elevate Your Life by Anthony Trucks Anthony Trucks on LinkedIn (in/anthonytrucks) Anthony Trucks on Facebook (@AnthonyTrucks) Anthony Trucks on Instagram (@anthonytrucks) Anthony Trucks on Twitter (@AnthonyTrucks) Anthony Trucks on YouTube (@AnthonyTrucks) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.