958: Elizabeth Lotardo - Create a Purpose-Driven Business

In this episode of the Self-Employed Life, I had the great pleasure of speaking with the author of Leading Yourself, Elizabeth Lotardo about how you can take control of your business. We discussed key points in her book that will make your endevour more successful. Elizabeth gives exceptional advice such as controling the control, finding purpose in every day, learning the difference between passion and purpose,  and much more.  Elizabeth Lotardo is a consultant, writer, and online instructor who helps organizations drive emotional engagement. Her new book, Leading Yourself, has been called a refreshingly candid playbook that helps you create a work experience worth loving, right now. With an undergraduate degree in advertising from Boston University and a Master’s in Industrial and Organizational Psychology, Elizabeth works with senior leaders, frontline managers, and entry-level teammates to create more purpose-driven work experiences. Her clients include Salesforce, DraftKings, Hilton, and numerous Berkshire Hathaway organizations. She is also a popular LinkedIn Learning instructor who designs workshops on topics like Leading without Formal Authority, Finding Your Purpose at Work, and Leading Yourself. Elizabeth writes for Harvard Business Review and her work has been featured in The Wall Street Journal and on NPR. Everything you need can all be found at jeffreyshaw.com.  Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Website Book - Leading Yourself Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.