What it Takes to Compete on Amazon as an FBA Seller

When it comes to competing on Amazon, you can only control yourself and what you're doing proactively to drive growth for your products.  In this episode, Stephanie Fox, Thrasio's Chief Operating Officer, talks about what it takes to run a successful FBA brand on Amazon, how to handle competitive product categories, and mitigate against suspensions. She also weighs in on how she thinks strategically about product success is the marketplace and what she would do if she were to launch a new product on Amazon today.