Ria Rehberg of Veganuary on driving institutional change through online campaigns

I see the pledge program a lot as a means to an end to get institutional change to happen… We're spending about 40% of our staff time and resources on corporate engagement and institutional change. While the marketing side of things is also there to sort of make the corporate side happen… [Veganuary’s place in the movement is] using the idea of the pledge program and driving a corporate change with it. - Ria Rehberg Veganuary focuses primarily on its online vegan pledge program. But how can ...