A Client-Centered Approach to Keyword Research [Episode #65]

Kristie Plantinga joins the SEO Rant Podcast to share her client-first approach to keyword research: * Why your clients are the best source for keyword research * How to get clients to think about new query opportunity * The one question to get clients to think about the right topics to cover on their site Your clients are the experts on the topics that relate to their business. Your job as an SEO isn't to go to a keyword research tool and pull out a list of topics/keywords for the site to target. Your job is to figure out what topics are the right topics to create content around. If your clients are topical experts then wouldn't they have a lot more genuine insight than a keyword research tool? Join Mordy Oberstein and Kristie Plantinga as they explore a client-oriented version of keyword research!