Building A Marketing Plan That Stands The Test of Time [Episode #112]

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook: Why pushing conversions too hard can have negative brand, and even SEO, consequences The impact of brand marketing on your performance marketing Why you need to value positive sentiment during the conversion & purchasing process Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing)