How Not To Market Your SaaS Product [Episode #108]

SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS companies to ignore brand identity * Why when marketing a SaaS product you should not default to PPC Listen into the SEO Rant Podcast as Ryan Jones and Mordy Oberstein share how to best market your Saas solution.