How To Prove SEO's Value to Clients [Episode #62]

Alex Wright joins the SEO Rant Podcast to discuss how to showcase the value of SEO to clients: * The value in understanding how the client's business works so your SEO work aligns * Why you need to have conversations around the client's overarching business goals * How to integrate yourself into your client's business It should go without saying (although it appears we do need to say it) that you need to prove the value of your SEO work to clients. This really isn't unique to SEO but it can be a little trickier when it comes to the value of SEO work. This process starts with understanding how the client's business works. That means you need to really jump into things. Listen as Alex Wright and Mordy Oberstein discuss how to integrate yourself into your client's business so that your SEO work can provide them with unique value.