How To Use SEO Data The Right Way [Episode #79]

Data is great. Every SEO should use data. But data that is not contextualized can be worthless at best and extremely misleading at worst. Semrush's Diana Richardson joins the SEO Rant Podcast to talk about the need for contextualized SEO data: * Why SEO data needs to be qualified * The need to see the larger picture when analyzing data * SEO tools can't think for you It's easy to make data the be all end all and final word on everything. This is particularly true in SEO where there is simply an abundance of data. However, for the data to actually be helpful in meeting the end goal of SEO (to grow sites through organic traffic) it has to be qualified. Semrush's Diana Richardson and Mordy Oberstein discuss how to use SEO data the right way!