The Advantages of Growth Marketing Versus SEO [Episode #61]

Alice Roussel joins the SEO Rant Podcast to share her thoughts on growth marketing vs SEO: * The advantage of looking at multiple channels for growth * The advantage of looking at multiple channels for your career * Managing growth channels that you are not the expert on For SEOs with many years of experience, zooming out and focusing on wider multi-channel growth is often the next natural step. One of the unique advantages that Alice sees in going this route is the perspective that looking at multiple channels offers. Taking a step back and looking at all the channels and the full user journey gives your organic traffic context. You now better understand your customer's journey and this can indeed help you better optimize for organic channels, including organic search. Listen as Mordy Oberstein and Alice Roussel chat about pivoting from SEO to growth marketing.