Why Search Marketers Need to Consider CRO [Episode #54]

Jonathan Berthold joins the SEO Rant Podcast to tell us why SEOs need to take CRO into account. * The need for SEOs to think about CRO * Why SEOs often don't think about CRO * How to define SEO so that it includes CRO SEO is becoming increasingly siloed. The danger here is that the larger context gets lost really easily. The end goal of SEO is a business goal - it's to help sites generate revenue. Without taking the larger context into account we as SEOs can't truly help sites. That larger context is CRO. Join Mordy Oberstein and Jonathan Berthold as they discuss the relationship between SEO and CRO.