The One Where We Discuss Working In International SEO Markets With Lidia Infante

This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language.Where to find Lidia:Twitter: https://twitter.com/LidiaInfanteMLinkedIn: https://www.linkedin.com/in/lidiainfante/---Episode SponsorMassive shout out to NOVOS for sponsoring the full second season of WTSPodcast.NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency.Where to find Novos:Website - https://thisisnovos.com/LinkedIn - https://www.linkedin.com/company/thisisnovosTwitter - https://twitter.com/thisisnovosInstagram - https://www.instagram.com/thisisnovos/---Episode Transcript:Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, and the wonderful Areej AbuAli. Today, we have a wonderful guest lined up for you. And that is Lidia Infante who has been in SEO for seven years working in-house for media outlets, B2B and e-commerce sites. She moved from Barcelona to Sheffield to join the agency world at Rise at Seven.This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovosSarah: Now I imagine that Sheffield is very different to Barcelona.Lidia: It's very, very different. It's not as rainy as I was expecting to be fair, but it's still not warm and sunny.Sarah: Ah, so you were, you warned about the British UK weather before moving over?Lidia: I was told it was going to be miserable. We kind of just feel like Brits enjoy complaining about the weather rather than the weather being awful.Sarah: Would you be able to give our listeners a brief overview of yourself and what you do and sort of like how you got into this world of SEO?Lidia: So I work as senior international strategies that writes a seven, which means that I work with a digital strategy for global brands and I'm also running our European expansion, which means that I'm sort of managing the Germans strategies, the strategies we're currently hiring for Spanish strategies as well.And this involves a lot of analyzing the claim performance reporting, communicating, checking that everything's on track. And then we're actually impacting the business bottom line, not just like. Building links for the sake of building links or building content for the sake of building content.And I came into SEO in a bit of a weird, funny way. I was working in PPC as many of us do, but we never really talked about it. I was working in PPC for an international e-commerce site, where, when I decided to found my own women's rights magazine, I wanted to do something really light,...

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The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant). Website: https://www.womenintechseo.com/podcast/