The One Where We Discuss Content Marketing Calendars With Himani Kankaria

This week we speak to Himani Kankaria, Digital Branding & Marketing Consultant, about the importance of planning content and preparing content calendars.

Where to find Himani:

LinkedIn: https://www.linkedin.com/in/himanikankaria/

Twitter: https://twitter.com/himani_kankaria

Website: https://www.himanikankaria.com/

Content calendar template: https://bit.ly/3sBzTkj

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Episode Sponsor

Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast.

NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists.

Where to find Novos:

Website - https://thisisnovos.com/

LinkedIn - https://www.linkedin.com/company/thisisnovos

Twitter - https://twitter.com/thisisnovos

Instagram - https://www.instagram.com/thisisnovos/

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Episode Transcript

Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast. I am Sarah McDowell, SEO Content Executive at Holland and Barrett. And I am your host today. It is not just me. On my own. No, I have the wonderful Himani Kankaria joining us today to talk about planning content and preparing content calendars.

Himani is an independent digital marketing and branding consultant e-commerce content consultant and content specialist. Welcome to the show, Himani!

Himani: Hey Sarah, thank you so much for having me on the WTSPodcast. I am super honoured to be here.

Sarah: It's an absolute honour for you to spend your valuable time with us today. So let's kick things off and get to know you Hamani. So can you give us a brief overview of yourself, what you do and how you got into this wonderful world of SEO? 

Himani: So I've been in this digital marketing industry for more than 11 years now.

When I started with SEO back in 2010 and like about, I worked in house for around six years, and then I became a consultant working independently with the B2B companies, including the SAS company. So, you know, I like focusing on helping business owners to understand their business goals and help them align with the marketing goals.

So based on that, I am, you know, also preparing the roadmap. And helping them help the team to work on their roadmaps. So, you know all of those 11 years of my journey, I have learned SEO, I have learned creating content. I have also tried mastering the skills to create the content that, you know, ranks on page one of Google and also on Google features.

And you know, I would love to add that, you know, for three and a half years, I've been trying my hands and working with a couple of e-commerce businesses through e-comm cheetah. I am associated with e-comm Quito as an e-commerce consent content consultant. I had them. To the content of in commerce campaigns.

So it was like, you know, back in 2010, I had an option to either go into the development side or I would go into SEO. So I don't know what clicked in my mind. And I immediately picked up SEO and it's like, you know, I am. Learning every day, something new and growing with all the new things that are coming up in our industry.

Sarah: Sounds like you're very passionate about this industry. It's lovely to hear that. How are you