The One Where We Discuss Having A More Human Approach To Site Structure With Aiala Icaza Gonzalez

This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure.

Where to find Aiala:

LinkedIn: https://www.linkedin.com/in/aialaicaza/

---

Resources

Empathic search results – how neuroscience impacts content SEO? (LinkedIn Post)

The Neuroscience of SEO (Blog Post)

---

Episode Sponsor

This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos

Where to find Novos:

Website - https://thisisnovos.com/

LinkedIn - https://www.linkedin.com/company/thisisnovos

Twitter - https://twitter.com/thisisnovos

Instagram - https://www.instagram.com/thisisnovos/

---

Episode Transcript

Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO content executive at Holland and Barrett and I am your host today. We have Aiala Icaza Gonzalez joining us on this episode, who is the SEO Director at Reflect Digital, who will be talking to us today about how we can take a more human approach to our site structure and why that is important. So, hello and a warm welcome, Aiala.

Aiala: Hi.

Sarah: How are we doing?

Aiala: I'm good. I'm good. How are you?

Sarah: I'm not bad at all. Not bad at all.

Aiala: I'm glad to hear that.

Sarah:  Have you had a good week so far?

Aiala: I mean, it's over now, so I'm happy about it.

Sarah: It's Friday tomorrow. So, the weekend is on the cards, isn’t it? It’s there. 

Aiala: A 4-day week here so yay.

Sarah: I am not jealous at all. Let's kick things off by you giving me and our listeners a brief overview of yourself, sort of the things that you do and how you got into this wonderful world of SEO.

Aiala: Sure. So, let's start with how did I get here. I started around nine years ago in Germany. A friend told me; I know someone that knows someone that knows someone. So, I applied. They asked me what SEO was, I had no clue what it was, but I still got the job and that's how it started. I'm a director at Reflect Digital in the UK, although I work from Spain and pretty much, I handle the team, I handle clients, communications and I do talks from time to time whenever I have the time. And yeah, that's the summary.

Sarah: I guess it must be quite interesting managing a team remotely.

Aiala: Yeah. I mean, I was doing it already through the pandemic, so I found that it wasn't that complicated. Like they still get that human connection through the camera. So yeah. I mean I'm just, I just kept doing it.

Sarah: And I'm jealous that you live and get to work in Spain. I mean, I want Holland and Barrett to send me to Spain.

Sarah: Well, it's funny, you wouldn't be that jealous. Trust me, not...