The One Where We Discuss Running And Scaling An Agency With Laura Hogan

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.Where to find Laura:LinkedInTwitterWebsiteResources from the episode:Search Engine JournalSearch Engine Land---Episode Sponsor:This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).Where to find Screaming Frog:WebsiteLinkedInTwitterYouTubeFacebook---Episode Transcript:Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?Laura Hogan: Hey, are you all right?Areej: Yes, I'm good. Thanks. How are you?Laura: Good, thank you so much for having me on.Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.Laura: Not a problem. Hopefully, I can give some useful information to people.Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.Areej: I Love that.Laura: Yes. It's so much fun.Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency...