The One Where We Discuss Keyword Mapping With Rejoice Ojiaku

This week we speak to Rejoice Ojiaku, SEO Manager & Co-Founder of B-DigitalUK, all about what keyword mapping is and why it is important. We also test her on her Disney knowledge (there is a tenuous link) and what inspires/empowers her to be the brilliant woman she is today.

Where to find Natalie:

Twitter: https://twitter.com/RejiYates

LinkedIn: https://www.linkedin.com/in/rejiaku/

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About B-DigitalUK

A social platform created for Black people to highlight and display specialist roles within marketing & advertising.

Where to find B-DigitalUK:

Instagram: https://www.instagram.com/b_digitaluk/

Facebook: https://www.facebook.com/BDigitallUK

Twitter: https://twitter.com/bdigital_uk

LinkedIn: https://www.linkedin.com/company/b-digitaluk/

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Episode Transcript:

This transcript is generated using an automated third party tool so will not be 100% accurate.

Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett, and the wonderful Areej AbuAli, who is an SEO Consultant and the founder of the glorious Women in Tech SEO community. This week, we have Rejoice Ojiaku, who is an SEO Manager experienced in technical and content SEO.

And she's also the co-founder of B-Digital UK, which is a marketing and advertising platform catered to the black demographic to inspire and educate. Good morning to the both of you.

Areej: Good morning. I'm so excited to be here and I'm so happy that rejoice is joining us today.

Rejoice: I'm very excited to be here.

This is very, very exciting. Thank you for having me.

Areej: We love having you here and Rejoice, you know, that we absolutely love involving you in as many projects and initiatives and events that we have to get started. I think it would be great for our audience to learn more about you and what got you into SEO in the first place.

Rejoice: Yeah. So I got into SEO after my marketing masters, and it was meant to be a graduate rotational program, but they sort of left me in SEO for six months, which was meant to be three. So by the six months I sort of fell in love with SEO. It was ideally where I wanted to sit because. I find that SEO is a good mix of it.

And marketing and this sort of does give me all that, you know, analytical skills and I get to sort of play around with websites. I get to sort of look at coding things that I was interested in. And from there I sort of continued to stick with SEO. There's so much to learn and I guess, because it's ever changing so many things coming in, going out I do kind of like that fast pace thinking about SEO.

So there's so many layers to it, which I really like to explore. So that's where I found my SEO love, I guess.

Areej: Yeah, I love that. And I love everything that you do with B-Digital UK. So if you can tell our audience more about what it is and what inspired you to start this in the first place.

Rejoice: So B-Digital UK was sort of started when I, myself and my friend Wilhemina went to the Women in Tech SEO conference. 

And I absolutely love the idea of an initiative that was catered to women, but in all things, I guess myself and Wilhelmina, we always look out for how many black people are present in SEO. And we saw that there weren't a lot of black women and women in attendance. And then we were sort of asking questions. Like, do we actually know any black person in digital marketing, just in general. And we didn't, and we couldn't actually say who we knew that was involved in digital marketing or someone that was up there. We already knew about the other counterparts, all the white people...