74. Why You Need to Rethink Trends In Your 2023 Video Strategy

Last time, we talked about my predictions for the upcoming year, including one thing in particular: the inevitable death of trending culture. This week, I’m going a bit more in depth into the WHY behind this prediction: WHY I believe this, WHY trends became popular in the first place, WHY they’re now getting put on the backburner, and WHY you need to kick them out of your video content strategy as we move into 2023. Don’t panic—I’m not here to tell you that you can never use a trend again EVER. But there does need to be a shift in mindset around using trends to create your short-form video content vs. coming up with high-value, more original content. Let’s dive right in. WORK WITH NATASHA: Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar  Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw