95. What's Working on Instagram in 2023? (My Thoughts on Adam Mosseri's Update)

The Instagram algorithm before and after 2020 has changed a lot which raises the question, "What's working on Instagram in 2023?" Well, the Head of Instagram, Adam Mosseri has answered! In his recent video (which you can read a summary of here) Adam breaks down ranking signals (which essentially are the different metrics the algorithms use to determine a user's reach).  That is why in this episode I'll be answering all your burning questions around how to grow on Instagram in 2023 - including whether you should change your content strategy in 2023, where should you focus to grow on the Instagram app, and whether video should still be a non-negotiable in your video strategy. Keep on listening to hear the latest Instagram tea - it's piping hot! ☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/ckiK6tYneBw 🎙 PODCAST EPISODES MENTIONED: Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics: https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics: https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991 Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics: https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783 Instagram Algorithm Updates You NEED to Know Going into 2022: https://podcasts.apple.com/us/podcast/50-instagram-algorithm-updates-you-need-to-know-going/id1491553314?i=1000548327487 CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw