141. Your Course or Your Email List - Which One To Build First
The Launch Lounge Podcast - A podcast by Salome Schillack
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It’s time to tackle the most asked question in the online course industry… Which came first, the launch or the list Unless you’ve tapped into an unlimited source of time and resources, when first starting out in the online course world, you’re going to have to make some key decisions. Do you pour your time into perfecting an out-of-this-world, gold standard, polished to perfection, course? OR Do you bite the bullet and get serious about growing your email list & social media audience? (Beyond mum's loyal likes). I get it….thanks to Zuckerberg's pesky algorithms, building an audience can feel like walking through mud. It seems so much more productive to invest your precious time into creating your course content, because heck, if you nail that part, surely the audience will follow - right? The countless tears I've wiped up tell another story! I've seen many online course creators invest thousands in creating a course they were confident would take off, only to discover their offer completely missed the mark. They had no option but to watch their hard work trickle down the cyber-drain. But it doesn't have to be like this! That's why today on the show, I'm going to share with you exactly how to start becoming profitable sooner by nailing your course offer from the get-go and building your list faster without wasting a stack of time or moolah along the way. This week on The Shine Show, you'll discover: How to build relationships with people who have never heard of you. The secrets behind ridiculously powerful lead magnets that convert into sales like crazy. The proven strategy that will fast-track your audience growth without sucking your account dry. How to make offers that people actually want. The best time to place your offer in front of your audience to maximize your results. There's no need to wait until you have the perfect, polished, packaged-up course before launching! My hope is that this episode shows you how to be profitable sooner by investing your time and energy in the places that will get you BIG results. XXX Salome P.S Want to take your list building to the next level and learn how to start making your ad spend moolah back from day one? A-Lister is opening its doors in March. Fresh new content, exciting new opportunities, and juicy BONUSES for everyone on the waitlist. Places are limited, so get in quick! Join the waitlist here and be first in the know.