98. Paid Challenges That Convert Like Crazy with Shelby Dillon

Most online course creators spend money to get people into their launches. BUT what if you could get people to pay you to be part of your launch AND then become paying students during your launch?  It might sound too good to be true, but that’s exactly what got Shelby Dillon to her first 5-figure launch, less than a year after she started her online course business!  After pivoting from a career spent selling her paintings at art festivals all over the world (thanks, COVID), Shelby went online and started sharing her passion for art by teaching people to tap into their creativity and unleash their inner artist. At first, Shelby tried the usual freebie→ ads→ launch strategy. It worked. But after hosting free 5-day live workshops, Shelby realized she was exhausted by the time cart open day came around.  So she decided to do something different. And at the end of her next launch, Shelby made $10,000! Hop on to today’s episode of The Shine Show to learn:  What Shelby did to scale her business and double her income The two most important things that helped Shelby get to where she is today. Shelby’s advice for your next launch Start listening now And when you’re done, come find me on @salome.schillack to tell me what your biggest takeaways from today’s episode are!