Ep 236 Marketing and Critical Thinking for Business Success With John Lenker and Kevin deLaplante

Guests: John Lenker, Marketing Strategist & Communications Artist at LENKER Kevin deLaplante, Philosopher & Marketing Specialist at LENKER Episode Summary: Join us for a fascinating conversation with John Lenker and Kevin deLaplante, two experts from LENKER, as they delve into the world of marketing, critical thinking, and entrepreneurship. John, a seasoned marketing strategist with a passion for ethical marketing, shares his insights on developing and promoting products and services that resonate with audiences. Kevin, a former philosopher turned marketing specialist, brings a unique perspective on critical thinking and decision-making in the business world. Together, they discuss: Their career journeys and how they arrived at their current roles at LENKER The importance of competitive analysis and effective research when exploring new business ideas The role of AI in idea research and decision-making Key factors entrepreneurs should consider when evaluating marketing and business opportunities The balance between AI and human judgment in business Essential questions entrepreneurs should ask themselves before pursuing a new venture Lessons learned from both successful and unsuccessful ventures The unique challenges and opportunities of working with Bitcoin millionaires How to qualify a business and conduct a comprehensive market opportunity analysis Strategies for staying ahead of industry trends and advancements The impact of effective competitive analysis on business success The future of AI integration in business decision-making Risk management strategies for entrepreneurs Resources: LENKER website: https://lenker.com Kevin deLaplante's website: https://kevindelaplante.com/my-writing The Argument Ninja Podcast: [Link to podcast] Call to Action: If you're looking to enhance your marketing strategies, refine your critical thinking skills, or navigate the complexities of entrepreneurship, this episode is a must-listen! Connect with John & Kevin: John Lenker on LinkedIn: https://www.linkedin.com/in/johnlenker/ Kevin deLaplante on LinkedIn: https://www.linkedin.com/in/kevindelaplante/