#400: Creating a Go-To- Market Framework - James Loomstein

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics? Why it is important that you focus the attention of the consumer? And how do you achieve this? The market framework evolved by James. The go to market framework - the details - as evolved by yourself Finally James talks about his top tip and key takeaway for our audience. If you'd like to connect with James you can find him here: Twitter: @RogueThink and @Jloomstein. Rogue: www.GoRogue.net  

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