#418 Content, Engagement & Efficient Marketing Interview with Charles Barber

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing. On the show you'll learn: - If content marketing applies to all industries/sectors - The most important starting point for any content marketing campaign - How to drive email sign ups from whitepaper marketing - New ways to repurpose your content - Why webinars and seminars might be one of the most impactful marketing tactics you can try  - The most successful content marketing campaign that Charles has worked on - How to measure results of content marketing campaigns and set goals Plus, Charles provides his #1 key takeaway from today's discussion!  

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