#421 Marketing to an Ageing Population: Interview with Dick Stroud

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population. On the show you'll learn: - What Dick means by the term "Ageing Business" - How physiological ageing impacts the customer journey - The stats in terms of the ageing population and the impact of that on business - How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing - Plus, Dick provides his top tip/key takeaway for the audience.  

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