#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis. Discussing the topic of AI and machine learning and its impact in marketing, you'll learn: - The key strengths of humans vs machines (hurrah!) - Why the future requires humans & computers to work together - Why lightning = beef - Why machines aren't quite ready to write all of your ads - How machine learning is impacting bid management in paid media - Why larger corporations have a distinct advantage when it comes to using machine learning You can connect with Brad on Twitter @bgtheory or via adalysis.com.  

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