#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search.   Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.   You'll learn all about that on the show, plus:   - How long it takes to go from absolutely zero online presence to ranking in the local pack - How getting your citations indexed can actually impact negatively on your rankings - The tactics or strategies that have the biggest impact on local pack rankings Darren also provides his top tips for the audience when it comes to tanking in local search.  If you'd like to connect with Darren you can find him on Twitter here.   

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