#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.  On the show you'll learn: - Why you should be split testing and how you can do so - Why user experience isn't just about improving your conversion rate - Why improving engagement with your visitors is important - Why it's harder to garner trust online today - Why the colour of buttons on your site should remain consistent through the users journey Plus Justin provides his top tip/key takeaway for the audience. If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.  

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